MTV is often criticized by its viewers for no longer generating music-related content, despite being called MTV. If not for music, what does the ‘M’ in MTV stand for?MTV will launch a campaign that shows all its viewers that it is so much more than just music by high-lighting all the things that the ‘M’ in MTV stand for. What does the ‘M’ in MTV stand for?
MTV popularized the concept of the dating show back in the '90s! To remind reality TV viewers where they came from, MTV partners with Hinge to create a dating show titled ‘Made for You’ as an extension in the ‘M is For’ campaign. The show is to be hosted by Megan thee Stallion, an iconic ‘M’ celebrity. ‘M’ is For
‘Made For You’
As another extension to the ‘M is For’ campaign, MTV works towards creating more LGBTQ+ inclusive and accessible sexual education. In this campaign, MTV will take over social media (TikTok, Reels, IGTV, YouTube) with short clips of our favorite celebrities explaining different sexual terms/ concepts. MTV gives people the sex talk, starting with sexual terms starting with the letter M.‘M’ is For ‘My Sex Ed’
‘MTV Gives the Sex Talk to Everyone’
‘M’ is For ‘My Glove’
MTV partners with Trojan to release limited edition condoms with sex advice on the backs of them to generate hype surrounding the campaign. 
‘M’ is For ‘More Than Just A Music Festival’
MTV will host a ‘More than just Music’ festival. It’s not your typical music festival, it has a little bit of everything. From fashion to food to live performances, this festival is a carnival celebrating all things ‘M’. With a lineup of all your favorite ‘M’ musicians, this is a festival where you can have more than just music. 
